Role: Senior Art Director

Reports to: Brand Marketing Director

Contract Type: Full Time, working 7.5 hours per day, 5 days per week

Location: Hybrid - This role can be London or New York based

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.

About You

We’re looking for a world-class Senior Art Director, a visual storyteller with the imagination, taste, and precision to push Oner into its next chapter of creative excellence. You’ll bring a distinctive eye and directional clarity to every project, translating strength, style, and culture into iconic visual moments that define the Oner brand globally.

This role sits at the heart of what Oner looks and feels like across brand campaigns, community storytelling, and every visual touchpoint. Partnering closely with the Creative Director and Brand Marketing Director, you’ll shape the creative direction from concept through to execution. From pre-production and on-set styling to content creation and art direction, you’ll lead with vision, pace, and a deep understanding of cultural relevance.

Why Oner & Why now

Oner Active is evolving, from a powerful community brand into a global creative force in activewear and lifestyle. This is a rare opportunity to help shape that evolution, defining a bold new visual world that celebrates strength, style, and individuality on a global stage.

As Senior Art Director, you’ll be at the heart of that transformation, building work that doesn’t just reflect culture, but helps move it forward.

You’ll be responsible for:

As our Senior Art Director, you’ll play a defining role in shaping the visual language of the brand, crafting iconic campaigns, world-building imagery, and culturally resonant content that blurs the lines between performance and style. You’ll bring taste, vision, and a deep understanding of creative culture to everything you touch, ensuring our output doesn’t just meet expectations, it sets new standards.

Creative Direction & Visual World-Building

• Lead the visual direction of brand campaigns and storytelling, translating creative concepts into compelling, elevated imagery across all channels.

• Build an aspirational and globally resonant aesthetic that bridges fashion, fitness, and culture, pushing Oner into the creative spaces it deserves to be seen in.

• Own the look and feel of Oner’s brand moments, from high-impact campaigns to always-on content, ensuring they feel curated and intentional.

• Collaborate to evolve our visual identity, setting the benchmark for how strength, femininity, and individuality are expressed.

Styling, Casting & Cultural Relevance

• Bring a sharp, fashion-forward eye to casting, styling, set design and art direction, ensuring every element of our shoots feels modern, inclusive, and culturally attuned.

• Identify and integrate cultural references, subcultures, and visual trends that keep Oner at the forefront of creative innovation in the activewear space.

• Curate creative collaborators, from photographers and stylists to set designers, who elevate the work and reflect our community and ambition.

Campaign Craft & Content Excellence

• Lead pre-production and shoot execution with clarity, confidence and creative authority, turning vision into high-performance visual content.

• Guide everything from lighting, mood and framing to tone and texture, always with a strong point of view.

• Review and refine all assets to ensure they meet both creative and strategic goals, while staying true to Oner’s visual codes.

Collaboration & Brand Leadership

• Partner with cross-functional teams (Brand, Creative, Growth, Partnerships) to ensure every visual touchpoint, from ads to activations, feels cohesive, elevated and unmistakably Oner.

• Help shape and refine our visual brand guidelines and toolkits to ensure consistency and creative integrity across channels and markets.

• Champion creative excellence, inspiring both internal teams and external partners to push boundaries and deliver industry leading work.

You’ll need to have:

• 8+ years of experience in senior creative roles, ideally within fashion, activewear, or culturally led brands with a premium or design-driven edge.

• Proven track record in concepting and executing global brand campaigns, from big idea to final delivery, with a clear point of view and visual distinction.

• Deep expertise in visual storytelling and art direction across campaign, content, and social, with a portfolio that blends aesthetic innovation with cultural relevance.

• Hands on creative leadership across photography and video. From building out mood boards and shot lists to shaping lighting, framing, styling, hair and makeup on set.

• Strong ability to translate strategy into clear, emotionally resonant creative briefs and campaign narratives.

• Confident in defining and evolving brand identity systems, from visual standards to brand bibles, and applying them across all consumer touchpoints.

• A sharp and instinctive eye for casting, styling, and design, bringing fashion level taste to the activewear space.

• Culturally attuned, fluent in emerging trends across fashion, art, sport, digital culture and beyond.

• Familiarity and curiosity with creative technologies, including AI-powered tools for ideation, mood boarding or asset development.

• Comfortable working at pace across multiple timelines, with the ability to bring clarity, structure and inspiration to cross-functional teams.

How you work:

• You bring high creative standards and a sharp editorial eye, always pushing for distinction, consistency, and brand coherence across every output.

• You thrive in collaborative environments, elevating ideas through feedback and building strong, trusting partnerships with cross-functional teams.

• You lead with clarity and conviction, whether you’re pitching big ideas or directing a team on set.

• You have strong cultural fluency, tuned into global trends, emerging talent, and shifting perspectives across fashion, sport, and design.

• You’re curious and optimistic by nature, always seeking new references, tools, and ways to make the work smarter, sharper, and more resonant.

• You work with an inclusive, audience-first mindset, bringing authenticity, relevance, and emotional impact to everything you create.

• You care deeply about craft and performance, learning from what lands and iterating to make the next campaign even stronger.

Equality, Diversity, and Inclusion

At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.

We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we’re here to support you every step of the way.